One of the most expensive commercials made, costing £4.65 million and part of a £10 million marketing campaign. The advert was created by advertising agency AMV BBDO (which is well worth checking out). The objects that were toppled in this commercial include 6000 dominoes, 400 tyres, 10,000 books, 75 mirrors, 45 wardrobes, 50 fridges and six cars.
The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people. The cast was made up of locals from and around the village area that had not appeared in front of a camera before.
Not only is this advert very cool, but it also shows the community working and having fun together.
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